Privacy Policy

Effective date: 18 October 2026

This Privacy Policy explains how OrdinaryPakistan.com (“we”, “our” or “us”) collects, uses and protects your personal information when you visit our website, place an order or contact us. By using our website, you agree to the practices described below.

1. Who We Are

OrdinaryPakistan.com is an online store operated by Theordinarys Pvt. Ltd., 78 Bahria Orchard, Lahore, Pakistan. We are an independent retailer of The Ordinary products in Pakistan and are not an official distributor of, or affiliated with, DECIEM Beauty Group Inc.

2. Information We Collect

Information you give us

When you place an order, create an account, write a review or contact us, we may collect:

  • Your name, phone number and email address
  • Your delivery and billing address
  • Your order history and the products you buy
  • Reviews, photos and messages you send us

Most orders are paid by Cash on Delivery. If you pay online, your payment is handled by the payment provider and we do not store your card or account details.

Information collected automatically

When you browse our website, we and our service providers may collect your IP address, device and browser type, pages you visit, how you reached our site, and your approximate location. This is collected through cookies and similar technologies (see section 4).

3. How We Use Your Information

  • To process, confirm and deliver your orders, including our order confirmation call
  • To handle returns, replacements and customer support
  • To send order updates by phone, SMS, WhatsApp or email
  • To send offers and newsletters, if you have agreed to receive them (you can opt out at any time)
  • To understand how our website is used and improve it
  • To show relevant adverts on other platforms
  • To prevent fraud and meet our legal obligations

4. Cookies, Analytics and Advertising

We use cookies to keep items in your cart, remember your preferences and keep you signed in. We also use the following tools, which may set their own cookies:

  • Google Tag Manager and Google Analytics, to measure website traffic and usage
  • Meta (Facebook) Pixel, to measure the results of our adverts on Facebook and Instagram and show relevant adverts
  • Jetpack (WordPress.com), for site security and statistics

You can block or delete cookies in your browser settings. Some parts of the website, such as the cart, may not work properly without them. You can also manage ad preferences in your Google and Facebook account settings.

5. Who We Share Information With

We only share the information needed to run our business, with:

  • Courier companies, to deliver your order (name, phone number and address)
  • Payment providers, if you pay online
  • Website, analytics, email and advertising service providers listed above
  • Authorities, where we are required to by law

We do not sell or rent your personal information.

6. How Long We Keep Your Information

We keep order and account information for as long as we need it to provide our services, handle returns and support, and meet legal and accounting requirements. After that, we delete or anonymise it.

7. How We Protect Your Information

Our website uses SSL encryption, and access to customer information is limited to staff who need it to process orders. No website or online system is completely secure, but we take reasonable steps to protect your data.

8. Your Choices and Rights

You can ask us to:

  • Tell you what personal information we hold about you
  • Correct or update your information
  • Delete your information, unless we need to keep it for legal reasons
  • Stop sending you marketing messages

To make a request, contact us using the details in section 11.

9. Children

Our website is not intended for children under 16, and we do not knowingly collect their information. If you believe a child has given us personal information, please contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date at the top of this page.

11. Contact Us

Ordinary Pakistan (Theordinarys Pvt. Ltd.)
78 Bahria Orchard, Lahore, Pakistan
Phone: 0336-4987076
Email: info@ordinarypakistan.com
Hours: Monday to Saturday, 10:00 AM to 6:00 PM

The Ordinaryâ„¢ is a trademark of DECIEM Beauty Group Inc. OrdinaryPakistan.com is an independent retailer and is not affiliated with DECIEM.